From the 1910s to the 1930s, the Brioni Islands were a living expression of the luxury life, of impeccable men and captivating women. It is that glamour and sophistication from which the Brioni brand derives its name. 1952 first men’s runway show in history. Brioni was the first menswear fashion house to present a runway collection, in the Sala Bianca of Palazzo Pitti in Florence in 1952.
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